VOTE for my SXSW 2020 presentation proposal, Technology Innovation Through the Lens of Design. The talk will focus on the importance of integrating design into the innovation process when inventing new products; using research as a problem solving tool that creates creative connections between seemingly unrelated topics; and how to develop technology for humans, understanding both the users and observers, to reach the human desire to experience and be seen experiencing.
“While Piaggio is best-known for the Vespa Scooter, its innovation group, Piaggio Fast Forward, recently launched a new kind of personal mobility device named gita, a mobile carrier that follows you like an obedient pet holding 45 pounds in tow. This talk explains what it means to create beautiful, intelligent, machines that function among us and the importance of designing human-centric products. A walk through the company’s learnings from having the world's first following robot operating in unstructured environments with 5 to 90 year olds.”
‘Piaggio Fast Forward is carving out a brand new category of robotics: technology that aims to support and enhance human experiences. As we look to the future of the live/work movement and everyday life evolves into flexible work schedules, the lines begin to blur between indoor and outdoor, work and home, shop and dine, and so on. Rossitza Kotelova will discuss how PFF taps into some of today’s most prominent lifestyle trends, both at work and in play. We are prioritizing physical wellness, mindfulness in spite of technology, seeking fulfillment through engaging experiences, and the desire for -- live, work, play, shop, dine -- environments. We are making the journey the best part of the day.”
"We went through that process for a good six months and from this exploratory process came the concept of gita®. The Piaggio board and its advisors saw the potential in gita® and decided that it was something they wanted to pursue, so turned PFF into a product development company to actually make this thing. It was an evolution – it came out of this process of iterating through concepts and design.”
"gita® is designed to match the full range of human mobility, with speeds that extend from a crawl to a sprint and a zero turning radius. It operates inside and out, on sidewalks and streets, just like a person. gita® leverages its human user's natural navigation abilities to learn how to move through the world in a safe and smart way.”
“Rossitza Kotelova MArch ‘15 is a designer at Piaggio Fast Forward where she is the lead designer on exterior features of the robot gita®, interfacing between design, mechanical, and electrical engineering. gita®, the team’s first product, was recently featured on the Today Show, and in The Economist, Wired, the Boston Globe, as well as in other media outlets.”
Robotic Ripples project featured in Chapter 12 Emerging Systems in the Ceramic Material Systems in Architecture and Interior Design book, published by BIRKHÄUSER.
"Urbanity Incubator investigates the potential of architecture to transform declining economic conditions found in rural communities reliant on monoculture. This project proposes that architectural interventions be planned with social activities at the forefront, including research, knowledge sharing, and business development, in combination with small-scale production and strategically puncturing clusters of neighborhoods.”
"The project focuses on designing a new robotically controlled tool that interfaces between the clay and the robotic arm, developing an interactive digital interface for custom design facade systems, and inserting this new system into a high-volume industrial linear extrusion production process.”
Winner of Spark Design in Transportation. “gita® is designed to match the full range of human mobility, with speeds that extend from a crawl to a sprint and a zero turning radius. It operates inside and out, on sidewalks and streets, just like a person. Gita leverages its human user's natural navigation abilities to learn how to move through the world in a safe and smart way.